Portfolio Tracker

Hey! Welcome to my Portfolio, a showcase of my journey in Product Management, where innovation meets user needs. Here, you’ll find a curated collection of projects highlighting my expertise in turning complex challenges into impactful solutions. 🚀 

Software Product Manager 🚀

As a founder member of the Software Team, I lead the development of innovative solutions From initial concept to market launch. Focusing on technical excellence and user-first design, my projects demonstrate a successful blend of functionality and innovation, guided by strategic leadership and a deep understanding of user needs.

Precision Plotter Cutting System

Lead Product Manager & Team Lead

Engineered a cutting-edge software platform that enhances paint protection film (PPF) installation efficiency by 30-50%. This advancement has yielded substantial benefits in terms of speed, cost-effectiveness, reduced waste, and precision for automotive clients.

Skills: Product Vision & Strategy | Agile Development | Prioritization | Roadmaping | Negotiation | Team Lead (Design & Development) | C-level Reporting

Technologies: AWS | Node.js | C# | Atlassian | Slack | Bugheard | Figma |

CRM & Business Tools Suite​

Lead Product Manager & Team Lead

Built from scratch a web-based CRM and business management tool for the automotive industry to enhance operational efficiency and user experience. Operating across 90+ countries and driving a 27% YoY growth in Paint Protection Film and Window Tint by executing a clear vision and roadmap.

Skills: Product Vision & Strategy | Agile Development | Roadmaping | Negotiation | Team Lead () | Strategic Growth

Technologies: AWS | Node.js | C# | Atlassian | GTM | Figma | Slack | Bugheard

3D Vehicle Configurator​

Lead Product Manager & Team Lead

Directed the creation of a 3D Vehicle Configurator, enhancing product visualization and driving sales growth. This strategic initiative has increased sales on our product lineup, created a new subscription revenue model, and significantly increased customer retention rates.

Skills: Product Vision & Strategy | Agile Development | Roadmaping | Negotiation | 3D Graphics Design | UI • UX

Technologies: Atlassian | Slack | Figma | 3D Modeling Software | WebGL | JS | API configuration | AWS

Global Website Renewal

Lead Product Manager & Team Lead

Revitalized the Stek Automotive web presence with a user-centric design overhaul focused on aesthetics, navigation, and content accessibility. The renewal increased annual visitors by 35%, blog traffic surged by 76%, and weekly newsletter signups grew by 128%, magnifying brand reach and audience retention.

Skills: Agile Development | Team Lead | UI • UX | A/B Testing | Responsive Web Design | Interaction Design | Web Analytics

Technologies: AWS | Next.js | Atlassian | GTM | Figma | Slack | Bugheard | Sentry | React | 

Marketing Project Manager 🤝​

Bridging product management with marketing, I specialize in enhancing product visibility and engagement at a global scale. Leveraging market insights and user feedback, I refine product strategies to resonate with target audiences, driving growth and satisfaction through compelling product narratives.

Global Meta & Google Ads

Project Manager | Global Marketing Manager

I led and executed high-impact Meta and Google Ads campaigns, overseeing a substantial budget. I maximized ROI, catapulting lead generation by over 150% year over year and increasing quarterly sales by 30%.

Skills: Data-driven marketing | ROI Optimization | Audience Targeting | Budget Management | Ad Performance Analysis

Keywords: Online Advertising | Lead Generation | Financial Targets | Cost Management | Audience Insights

Global Brand Building

Global Marketing Manager

Drive marketing brand and digital strategies for the global headquarters, leading to increased brand visibility and market penetration on the launch of +10 products to +85 countries, with an increase of new orders by 15% after launch.

Skills: Strategic Launch Planning | Brand Positioning | Market Penetration | Product Marketing | Cross-Functional Leadership

Keywords: Global Brand | Brand Messaging | Product Launches | Marketing Strategy | Market Analysis | Customer Acquisition

Global Event Planner

Project Manager | Global Marketing Manager

The SEMA Show is the world’s premier automotive specialty products trade event, with over 100,000 attendees. With +20K visitors and +2,500 potential customers, STEK achieved a 2.1X ROI over the 3 editions attended to the SEMA Show, making it stand out as a global company.

Skills: Product Vision & Strategy | Agile Development | Prioritization | Roadmaping | Negotiation | Team Lead (Design & Development) | C-level Reporting

Keywords: AWS | Node.js | C# | Atlassian | Slack | Bugheard | Figma |

Webhooks Automation

Global Marketing Manager

Built from scratch a web-based CRM and business management tool for the automotive industry to enhance operational efficiency and user experience. Operating across 90+ countries and driving a 27% YoY growth in Paint Protection Film and Window Tint products by executing..

Skills: Product Vision & Strategy | Agile Development | Prioritization | Roadmaping | Negotiation | Team Lead (Design & Development) | Strategic Growth

Keyworrds: AWS | Node.js | C# | Atlassian | GTM | Figma | Slack | Bugheard

Startup Experience &
Personal Projects 💡

Diving into startup ventures and personal projects with entrepreneurial passion, I turn ideas into reality. Showcasing agility, creativity, and problem-solving, my initiatives reflect a passion for innovation and the capacity to navigate the challenges of bringing new ideas to reality.

The Last Box

Startup Co-Founder

Co-led The Last Box, which had a mission to revolutionize food sustainability. Strategized and executed a data-informed business model that tackled food waste and optimized consumption patterns. Through a dynamic approach to market analysis and an innovative pitch strategy, garnered attention and funding from VCs in entrepreneurship programs within Europe and Korea.

Skills: Product Vision & Strategy | Agile Development | Prioritization | Roadmaping | Consumer Behavior Analysis | Design Thinking

Keywords: MVP Development | Design Prototyping | Venture Capital Fundraising

Asan Sanghoe

Global Marketing Manager

A global team-entrepreneurship program aimed at fostering unity between North and South Korea through business. Successfully launched individual projects, pitching innovative business ideas to investors in Korea and Europe for funding, promoting economic integration, and creating avenues for peace through commerce.

Skills: Strategic Planning | Cross-Cultural Collaboration | Conflict Resolution | Creative Problem-Solving | Event Coordination | Leadership & Team Facilitation | 

Keyworrds:Social Entrepreneurship | Unity | Sustainability | Cultural Integration | Peacebuilding | Innovation | Youth Empowerment | Impact Investment

Podcast Host

Startup Co-Founder

Initiated ‘Startups Ignited’, a podcast series diving into the journeys of foreign entrepreneurs in South Korea. Conducted in-depth interviews to unearth valuable insights and share them with a global audience, enriching the entrepreneurial community.

Skills: Content Creation | Public Speaking | Audio Production | Event Management | Strategic Planning | Audience Engagement | Storytelling

Keywords:Podcasting | Entrepreneurship | Event Planning | Knowledge Sharing | Community Building | Startups | Mentorship | Networking

Global Community Building

Global Marketing Manager

Elevated Seoul Startups from a humble gathering to the leading international startup hub in South Korea, with over 4,500 members. Pioneered efforts to make the business scene accessible despite stringent regulations and cultural barriers, facilitating connections between founders, resources, and key ecosystem players.

Skills: Community Engagement | Content Curation | Newsletter Production | Strategic Partnerships | Ecosystem Analysis | Problem-Solving | Multilingual Communication

Keyworrds:Startup Ecosystem | Community Growth | Global Collaboration | Entrepreneur Support | Networking | Innovation