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The SEMA Show is the premier automotive specialty products trade event in the world, and it has more than 100,000 attendees.
The SEMA Show is the premier automotive specialty products trade event in the world segmented into 12 sections with over 2,400 exhibitors and a New Product Showcase featuring nearly 3,000 newly introduced parts, tools, and components, and with more than 100,000 attendees. As STEK, we needed to stand out in the exhibition, to showcase our products but most important to show that we are a global company with an incredible reach.
The main goal was to acquire new leads and increase our brand awareness. To achieve it, we designed the booth based on the user experience. Visitors interacted with the booth elements, boosted the traffic, and were enabled to engage in conversations that set up new customer accounts and contracts.
Since the start, I set up the plan from budgeting, allocation of resources, presenting proposals to stakeholders, and coordinated an international team in South Korea and the US to make all the logistical details were completed on time.
I have used the best tools and platforms to ensure the project was completed on time and correctly.
