Head of Product · B2B Platform Software

Jose Sanchez
Building B2B software that connects operations, users, and commercial outcomes.

Head of Product at The Base Solutions (TBS) — building software infrastructure for STEK's global distribution network across 95+ countries. Current work: STEK EDGE, a workflow platform for professional installers, and STEK ONE, the operational backbone connecting every tier of the network.

Impact

$2M

Subscription Revenue Built

16K+

Inbound Leads Generated

95+

Countries

21

Team Members Managed

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STEK EDGE: Pre-cut Pattern Platform

Professional installers cut automotive film using pre-made patterns. STEK's installers depended on a third-party tool STEK had no control over — capping service quality and blocking commercial differentiation across 90+ countries. Replaced it with STEK EDGE: a purpose-built platform covering the full workflow from pattern search to plotter output. Designed the vehicle data model spanning 100,000+ cutting configurations across 10,000+ vehicles, role-based access across HQ, distributors, and installers, and a governance rule that lets HQ push quality updates globally without overwriting installer customizations. Launched March 2026. Reduced average job completion time by 15%, compatible with 10+ plotter manufacturers so adoption required no new hardware investment.

Platform Product0→1 LaunchSystem ArchitectureData Model DesignHardware IntegrationGlobal RolloutCompetitive Market

STEK ONE: Operational ERP / CRM Platform

STEK operated across 90+ countries with no unified system for warranties, claims, inventory, or product visibility. Each region tracked things differently — making data unreliable and operational problems invisible to HQ. Defined STEK ONE as the operational layer for the full network, as STEKSHIELD had validated demand but couldn't scale to the complexity of STEK's full hierarchy. Owned the product catalog normalization, customer type definitions, permission logic across all tiers, and elevated claims from single-product to multi-product, multi-lot, and pallet-level logic. Defined the data contract that STEK's ERP (SAP) must provide to STEK ONE — making it the reference system for the ERP rebuild. All downstream software, including STEK EDGE, consumes data on terms STEK ONE defines.

Platform ProductERP IntegrationMulti-tier ArchitectureData NormalizationClaims ProcessingSystem LogicEnterprise Scale

Selected Projects

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2022–2023B2B Platform

STEKSHIELD + CUTZ

Owned two parallel zero-to-one products: B2B warranty platform (100+ distributors, 3,500+ shops) and SaaS pre-cut software (3,000+ subscribers, ~$2M revenue).

SaaS Product0→1 LaunchScale
2020–2022Growth Systems

Global Growth Manager

STEK had no digital presence when this role started — no website, no leads, no infrastructure. Built the full growth stack from scratch. Generated 16,000+ inbound leads during the period ARR grew from $5M to $38M across 85+ countries.

GTM StrategyLead GenerationARR Growth
2018–2022Operations

Seoul Startups

Founding operator of Korea's largest international founder community (5,460+ members) — built automation infrastructure, institutional partnerships (Techstars, Google for Startups), and job board MVP.

Systems BuildingAutomationPartnerships
2015–2016Market Intelligence

Market Intelligence

Conducted 300+ B2B customer interviews across 5 countries to find why major accounts at Unilever, Colgate, and Nestlé were leaving. Identified a structural coordination failure and proposed an org-level fix that leadership approved. Contributed to ~$15M revenue protection.

B2B ResearchRevenue ImpactCompetitive Analysis
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My Story

Started in market intelligence and growth systems. Moved into product when a prototype I built convinced leadership to form a software division. Seven years later, leading two platform products used daily by field teams across 95+ countries.

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